Interesting data from SensorTower (a mobile app store marketing intelligence platform company) about the Top Subscription Apps in the US by revenue for 2019.
The key takeaways from this market data is that of the 100 highest grossing non-game apps across both stores last year, 96 offered subscription options. This data identifies a clear shift towards app subscription models as a source of monetization for app developers, away from the In-App Purchases (IAP) model that was more prevalent in the past.
The other interesting data point was Tinder , which topped the revenue charts for subscription-based apps was solely responsible for 10 percent of the spending in the top 100.